What is your WHY?

I attended a conference last weekend in Greensboro, NC.  It was the 25thAnniversary for the company that I have been a part of for several years. A coliseum filled with 23,000 entrepreneurs, celebrating success, growth, advancement. We had amazing guests and presentations by our corporate team. One of the most powerful presentations was from the Executive Vice President, she is also the CEO’s wife.

What Loren taught us was not new information but presented in such a way, that is seemed new. Her biggest message was,

You’re Not That Busy.


Hmm, well she called me on my stuff.  One of the Mantra’s I hear during these conventions is “I’m not here to motivate, I’m here to irritate” Now this may sound counterproductive, but really, if your irritated enough you will act.

I was irritated, I felt as if she was talking straight to me…listening to her words, with all the excuses that I make for not being the person, business woman, coach that I intend to be.  The, “I am too busy, I don’t have time, I am not smart enough, I don’t know anyone, I don’t…blah blah blah” are just excuses for staying small, for not showing our best self.

As a “Self-Discovery Guide” aka Life Coach, I teach others to be their best self, and to be honest, until then, I had not listened to my own advice.  Does this make me a “bad” coach? I don’t think so, it makes me aware, it makes me human.

For many years, I have heard people in different settings, ask “What is your WHY?” and why does it matter? Most people don’t know, they have never been asked, or they aren’t even sure what that means. So, let me share a little about why I am a Self-Discovery Guide and Creative Shopping Coach.

Your why can be a catalyst for change, and creating the success you are looking for. Your WHY motivates and inspires you to do the things you have always wanted to do but didn’t know how.

Outlined below are 5 questions that require some thought and then action.

  • What is your WHY? (Your Desires, Dreams and Wishes. Your WHY can change and evolve over time.)

*My WHY is to leave a legacy for my Children & Grandchildren, to create a safe space for them in this world.  To be a source of information and knowledge for others to create their best life. To give back to my community in a way that will make an impact for those who need. To create beautiful things. To enjoy loving relationships. To be successful.

(The next 4 questions, determines your BELIEF in your WHY and determines the level of action you are willing to put into the WHY!)

  • Where do you create the greatest value?

*I am authentic, I am empowered and guide others to claim their own power, Mind, Body and Spirit, I offer ideas and solutions that are helpful and promote action.

  • What makes you come alive?

*To see growth and change in individuals who have sought guidance.

  • What are your innate strengths?

*Kindness, Creativity, Compassionate, Adventurous, Understanding, Catalyst, Knowledgeable, Resourceful.

  • What are the things you really love doing?

*I really love seeing and guiding people to succeed. No matter how big or small.  If I can guide you to reach your goals, then I feel blessed to have been on the journey with you.

Once you have your WHY and your Belief you can start your ACTION Plan.

As your Self-Discovery Guide, this is my greatest Joy in serving others.

I would love to help guide you, to your WHY.

Happy Notes

We invite you to join Jodi as your Self Discovery Guide! Connect with her here!

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